Campur Kode dan Identitas Digital: Praktik Stylization pada Akun TikTok @andreashabibiofficial

 Fajrur Rohmaniyyah Alfaini, Mohammad Pribadi

Abstract


This study analyzes the use of code-mixing and stylization as strategies for constructing digital identity on the TikTok account @andreashabibiofficial. The focus is on the consistent use of Arabic phrases such as habibyand yalla in short video content. Using a descriptive-qualitative approach, data were drawn from 7 selected videos posted between May 28 and June 11, 2025. The analysis reveals that code-mixing serves as a tool for personal branding and audience engagement, particularly among those who idealize Arab culture and a luxurious lifestyle associated with places like Dubai. These findings highlight the symbolic role of language practices in shaping digital persona on social media.

Keywords


code-mixing, digital identity, persona

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DOI: http://dx.doi.org/10.31314/ajamiy.14.2.691-701.2025

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