PEMASARAN DIGITAL PRODUK DI SMK AL FALAH JAKARTA SELATAN

 Mohamad Ilyas Abas, Irawan Ibrahim

Abstract


This community service program aims to implement digital marketing strategies for product promotion at SMK Al Falah Jakarta Selatan. The objective is to equip students with the knowledge and skills required to utilize digital platforms for effective product marketing. Through this program, participants are introduced to the fundamentals of digital marketing, including social media, online advertisements, and e-commerce platforms. The project involves hands-on training and the development of a comprehensive marketing plan to enhance the visibility of school products. The expected outcome is to improve the students' understanding of digital marketing while promoting the products of the school more efficiently.


Keywords


Digital Marketing, Product Promotion, SMK Al Falah, E-commerce, Social Media

Full Text:

PDF

References


Chaffey, D. (2020). Digital Marketing: Strategy, Implementation, and Practice. Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.

Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page Publishers.

Smith, P. R., & Zook, Z. (2019). Marketing Communications: Integrating Online and Offline, Customer Engagement, and Digital Technologies. Kogan Page.

Statista (2023). Global Social Media Usage Trends. Retrieved from


Article metrics

Abstract views : 86 | views : 104

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 PEMASTIK: Pengabdian Masyarakat Teknologi informasi dan Komunikasi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.