Laras Annisa Ulfitri Nedi


One of the potential tourist destinations in West Sumatra Province is Payakumbuh, Payakumbuh has a good positioning in preparing for the arrival of tourists from Muslim countries and regions because Islamic culture has been well ingrained and integrated with the philosophy of life of the traditional minang people, adat basandi sarak, sarak basandi kitabullah. In order for halal tourism in Payakumbuh to grow, supporting components such as sharia hotels need to be developed. This study aims to explore and describe the potential of sharia hotels in Payakumbuh, and propose development strategy by exploring this potential. This study uses qualitative method to define problems and present sharia hotel development strategies. With the repeal of Permenparekraf number 2 of 2014, there is lack of legislation, especially related to sharia hotel regulations, so an active role of the government is needed in socializing the concept of sharia hotels by providing training, education and technical guidance to local government officials, hoteliers, communities and related parties through workshops, professional education/training, focus group discussions and mock studies as well as required commitment from business actors in implementing the principles of sharia hotel management in accordance with the Fatwa of the National Sharia Council of the Indonesian Ulama Council (DSN-MUI) Number 108/DSN-MU/X/2016, so that Muslim tourists receive protection from the halal aspects of products, services and hotel business management. With good quality and standardized sharia-based hotel services, a good hotel brand image will be created for Muslim tourists and will create a revisit intention.


Payakumbuh; Halal Tourism; Sharia Hotel

Full Text:



Al-Qaradawi, Y. (2013). The lawful and the prohibited in islam. The Other Press.

Badan Pusat Statistik. (2022). Kota Payakumbuh Dalam Angka 2022.

Battour, M., Battor, M., & Bhatti, M. A. (2014). Islamic attributes of destination: Construct development and measurement validation, and their impact on tourist satisfaction. International Journal of Tourism Research, 16(6), 556–564.

Chookaew, S., chanin, O., Charatarawat, J., Sriprasert, P., & Nimpaya, S. (2015). Increasing Halal Tourism Potential at Andaman Gulf in Thailand for Muslim Country. Journal of Economics, Business and Management, 3(7), 739–741.

Crescentrating, M. &. (2017). Global Muslim Travel Index 2017.

Fatwa Dewan Syariah Nasional-Majelis Ulama Indonesia No: 108/DSN-MUI/X/2016. (n.d.). Tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah.

Kamarudin, L., & Ismail, H. (2016, April). Muslim Tourism: The Tendency of Islamic Traveling Attributes from Malaysia Perspective.

Kim, H., & Kim, W. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism Management, 26, 549–560.

Lado-Sestayo, R., & Fernández-Castro, Á. S. (2019). The impact of tourist destination on hotel efficiency: A data envelopment analysis approach. European Journal of Operational Research, 272(2), 674–686.

Medlik, & Ingram, H. (1999). The Business of Hotels (4th ed) Medlik,S & Ingram, H. Oxford Butterworth-Heinemann.

Peraturan Gubernur Sumatera Barat Nomor 19 Tahun 2022. (n.d.). Tentang Peraturan Pelaksanaan Peraturan Daerah Nomor 1 Tahun 2020 Tentang Penyelenggaraan Pariwisata Halal.

Peraturan Menteri Pariwisata Dan Ekonomi Kreatif Republik Indonesia Nomor 2 Tahun 2014. (n.d.). Tentang Pedoman Penyelenggaraan Usaha Hotel Syariah.

Peraturan Menteri Pariwisata Republik Indonesia Nomor 11 Tahun 2016. (n.d.). Tentang Pencabutan Atas Peraturan Menteri Pariwisata Dan Ekonomi Kreatif Nomor 2 Tahun 2014 Tentang Pedoman Penyelenggaraan Usaha Hotel Syariah.

Thomson Reuters. (2017). State of the Global Islamic Economy Report 2017/2018.

Undang-Undang Republik Indonesia Nomor 10 Tahun 2009. (n.d.). Tentang Kepariwisataan.

Undang-Undang Republik Indonesia Nomor 11 Tahun 2020. (n.d.). Tentang Cipta Kerja.

Zulkifli, W. F. W., Rahman, S. A., Awang, K. W., & Man, Y. B. C. (2011). Developing the framework for Halal friendly tourism in Malaysia.


Article metrics

Abstract views : 195 | views : 89


  • There are currently no refbacks.

Copyright (c) 2023 Tulisan Ilmiah Pariwisata (TULIP)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Program Studi Pariwisata, Fakultas Ilmu Sosial, Universitas Muhammadiyah Gorontalo
Jl. Prof. Mansoer Pateda, Pentadio Timur, Gorontalo-Gorontalo
Email: [email protected]

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics Made Easy - Statcounter
View Tulisan Ilmiah Pariwisata (TULIP) Stats