Strategi Penguatan Sumber Daya Manusia Berbasis Community Based Tourism dalam Mendukung Kebangkitan Desa Wisata Tarabunga

 Nurhafizhah Khairi, Alvienta Ardhana, Brigusti Oktavia Zalukhu, Clara Humaira, Eka Aisyah, Elyoenai Sitorus, Gian Ananta Hutagalung

Abstract


Community-based tourism (CBT)-based tourism village development has become an important strategy in promoting sustainable tourism development by strengthening the role of local communities as the main stakeholders. However, the implementation of CBT still faces several challenges, particularly related to limited human resource capacity and suboptimal destination management. This study aims to formulate CBT-based human resource strengthening strategies to support the development of Tarabunga Tourism Village and to identify the destination’s development stage using the Tourism Area Life Cycle (TALC) approach. This research employed a descriptive qualitative method using observation, in-depth interviews with nine informants, focus group discussions (FGDs) with fifteen people, and documentation techniques. Data were analyzed using the SOAR and TALC approaches. The findings reveal that Tarabunga Tourism Village possesses significant natural resource potential and opportunities for community-based economic development. However, the village still faces challenges, including limited human resource capacity, underdeveloped tourism attractions, and low levels of community participation. Based on the TALC analysis, Tarabunga Tourism Village is currently at the involvement stage. Therefore, strengthening human resources based on CBT is considered the main strategy for supporting sustainable tourism village development through community capacity building and strengthened stakeholder collaboration.

Keywords


Community-based tourism; Tourism village; Tourism Area Life Cycle

Full Text:

PDF

References


Ardyansyah, F., & Nasrulloh, N. (2022). Strategi pengembangan sumber daya manusia melalui metode analisis SOAR pada pariwisata syariah di Pulau Madura. Jurnal Ilmiah Ekonomi Islam, 8(3), 3783–3792. https://doi.org/10.29040/jiei.v8i3.6560

Butler, R. W. (2011). The origins of the tourism area life cycle. Folia Turistica, 25, 45–66. https://foliaturistica.pl/article/01.3001.0054.5300/en

Creswell, J. W. (2017). Research design: qualitative, quantitative, and mixed methods approaches. SAGE. https://books.google.co.id/books?id=4uB76IC_pOQC&hl=id&source=gbs_navlinks_s

Fajrin, N. Z., & Nawangsari, E. R. (2023). Pendekatan SOAR Dalam Strategi Pengembangan Wisata. Societas: Jurnal Ilmu Administrasi Dan Sosial, 12(1), 1–13. https://doi.org/10.35724/sjias.v12i1.4489

Goodwin, H., & Santilli, R. (2009). Community-Based Tourism: a success? Community-Based Tourism: a success? ICRT Occasional Paper, 11. https://www.researchgate.net/publication/265278848

Kurniati, A., & Adrianto, S. (2021). Analisis SOAR dalam menentukan strategi pelayanan pasca diklat penguatan kepala sekolah di BPSDM Provinsi DKI Jakarta. Cendekia Niaga, 5(1), 69–83. https://doi.org/10.52391/jcn.v5i1.563

Lane, B., Kastenholz, E., & Carneiro, M. J. (2022). Rural tourism and sustainability: A special issue, review and update for the opening years of the twenty-first century. Sustainability, 14(10), 6070. https://doi.org/10.3390/su14106070

Sinaga, T. B. H., & Hasan, H. (2025). Analisis potensi wisata Desa Wisata Tarabunga, Kabupaten Toba, Sumatera Utara. Jurnal Visi Manajemen, 11(1), 56–69. https://doi.org/10.56910/jvm.v11i1.492

Stavros, J. M. (2020). SOAR 2020 and beyond: Strategy, systems innovation and stakeholder engagement. AI Practitioner, 22(2), 70–91. https://doi.org/10.12781/978-1-907549-43-4-11

Szeligiewicz, W. (2020). Ecological inspirations for the Tourism Area Life Cycle (TALC) model. Studia Ecologiae et Bioethicae, 18(5), 401–415. https://doi.org/10.21697/seb.2020.18.5.36

Tohopi, R., Ngabito, F. M., & Mukdin, N. B. (2025). Implementasi community-based tourism sebagai strategi pembangunan pariwisata berkelanjutan. Jurnal Ilmiah Ilmu Sosial, 11(1), 159–171. https://doi.org/10.23887/jiis.v11i1.94077

Tracy, S. J. (2025). Qualitative research methods: collecting evidence, crafting analysis, communicating impact (3rd ed.). Wiley Blackwell. https://books.google.co.id/books?id=FJQZEQAAQBAJ&hl=id&source=gbs_navlinks_s

Triristina, N., Pujiyanti, Y. R., & Muharam, M. M. (2022). Penerapan community-based tourism (CBT) berbasis modal sosial dalam pengembangan objek wisata Sumber Biru Wonomerto. Jurnal El-Riyasah, 13(1), 1–21. https://doi.org/10.24014/jel.v13i1.14206

Wiranto, T. (2023). Strategi Pengembangan Kawasan Wisata Sumber Maron Menggunakan Konsep Tourism Area Life Cycle Talc Di Kecamatan Pagelaran Kabupaten Malang [Thesis]. Institut Teknologi Nasional Malang.

World Tourism Organization. (2020). UNWTO Recommendations on Tourism and Rural Development– A Guide to Making Tourism an Effective Tool for Rural Development. UNWTO. https://doi.org/10.18111/9789284422173


DOI: http://dx.doi.org/10.31314/tulip.9.1.27-39.2026

Article metrics

Abstract views : 156 | views : 123

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Tulisan Ilmiah Pariwisata (TULIP)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Published Journal : Universitas Muhammadiyah Gorontalo. Addres Office : Jl. Prof. Mansoer Pateda, Desa Pentadio Timur, Kecamatan Telaga Biru Kabupaten Gorontalo, Provinsi Gorontalo. 96181