PELAKSANAAN LELANG BARANG SECARA ONLINE MELALUI MEDIA SOSIAL INSTAGRAM

Abstract

The implementation of online auctions through social media Instagram in Yogyakarta has become increasingly popular in recent years. However, there are still several weaknesses in terms of legal certainty that need to be addressed. This study found that online auction accounts on Instagram do not meet the standards of legal certainty, such as the absence of Auction Reports, the absence of Auction Fees, and unclear information about the goods to be auctioned. Furthermore, this study also found that the legal protection of online auction winners through social media Instagram has not been fully fulfilled. This study also found that the implementation of online auctions through social media Instagram has several advantages, such as easy access, flexibility of time, and lower costs compared to conventional auctions. However, these advantages cannot compensate for the weaknesses in terms of legal certainty. Therefore, it is necessary to increase awareness and understanding of online auction law, as well as to conduct stricter supervision and regulation of online auction implementation through social media Instagram. By doing so, it is hoped that the public's trust in online auctions can be increased and the risk of fraud can be reduced. In addition, this study can also contribute to the development of online auction law in Indonesia, so that it can increase legal certainty and justice in the implementation of online auctions.